GEO & AI Search Optimization:
Be understood, mentioned and cited
in Google AI, ChatGPT and Gemini
When customers use AI search to learn about a service or compare suppliers, your business information needs to be clear, credible and easy to understand. THOR PR & Marketing organises brand data, service descriptions and FAQs, structures your website content with applicable structured data, and tracks a fixed question set to improve the chance your brand is understood, mentioned or cited.
On this page, AEO means Answer Engine Optimization. It is unrelated to the Hong Kong Customs Authorized Economic Operator (AEO) programme.
SEO, AEO and GEO: what is the difference?
All three rest on the same content and site structure. Google Search Central's “AI features and your website” states that AI features follow standard SEO best practice, with no special AI schema required.
Earning better positions in Google's traditional results. It is the foundation for everything below.
Making content answer user questions directly and clearly, so AI summaries and featured snippets can quote it.
Improving the chance that generative AI such as Google AI Overviews, ChatGPT and Gemini understands, mentions or cites your brand. Also called LLM SEO.
Does any of this sound familiar?
For Hong Kong SMEs with a website or about to build one, especially in accounting, beauty, health, education, engineering, consulting, recruitment, logistics, IT and retail, where customers compare suppliers online first.
Customers ask AI “which company does this” and you are not in the answer
AI search synthesises several sources. If your brand data is scattered and service descriptions are vague, AI cannot understand your business, so it will not mention you.
Your site has content, but AI cites a competitor
Cited pages are usually clearly structured with questions and answers that match. More content does not mean easier to cite.
You want to know how your brand appears in AI search, but have no way to measure it
AI answers change by platform, phrasing and time. A fixed question set and regular records are needed to see any trend.
You have heard of GEO, AEO and AI SEO but do not know where to start
For most businesses the first job is organising data, completing service descriptions and FAQs, not buying a new tool.
What we actually do
We carry out optimisation, production and observation work. Rankings, AI mentions, traffic and enquiries depend on platform and market factors and are not guaranteed.
Brand data clean-up
Align company name, service scope, address, contact details and description across your website and related platforms so AI can identify the brand correctly.
Service descriptions & FAQs
Write a clear “what it is, who it is for, how it works, what affects cost” for each service, plus FAQ content that answers real customer questions.
Content structure
Refine heading hierarchy, paragraph organisation and summary sentences so each key point can be understood and cited on its own.
Applicable structured data
Configure Organization, Service and FAQPage structured data by page type. Google states that AI features follow standard SEO best practice, with no special AI schema required.
Fixed question set, tracked per platform
Define a fixed question set and observe it separately on Google AI Overviews / AI Mode, ChatGPT, Gemini and Perplexity. Results are never merged into one ranking.
Monthly observation log
Each month we record date, platform, question, whether the brand was mentioned, whether a URL was cited, plus screenshots, labelled as sampled observation with test conditions.
From data audit to monthly observation
Establish a baseline first, then add and adjust content based on the log so every round of work has a reason behind it.
Data audit
Review brand data on the website, Google Business Profile and other platforms to find inconsistencies and gaps.
Question set
Build a fixed set of questions based on what customers actually ask, as the benchmark for future observation.
Baseline observation
Run the question set on each AI platform and record the current state as the starting point.
Content & structure work
Complete service descriptions, FAQs and summary sentences; adjust headings and applicable structured data.
Publish & index
Submit updated pages for indexing and confirm the content can be crawled and understood.
Monthly review
Re-run the question set each month, compare changes and decide what to add or adjust next.
A typical
AI search optimization project
A Hong Kong SME offering business services had a website with a short service list, no FAQs, and company details written differently on each platform.
We unified the brand data, wrote service descriptions and FAQs for the three main services, restructured the pages and added Service and FAQPage structured data. A 15-question set was defined and a baseline recorded on four AI platforms.
The question set is re-run monthly, logging whether each platform mentions the brand or cites a URL, and content is expanded based on the log. Outcomes depend on platform and market factors; we present change through records, not guarantees.
More ways to build search visibility
Google SEO Services
The foundation of AEO/GEO: keyword research, page optimisation, content and reporting.
Local SEO & Google Business Profile
Be found by local customers in Maps and “Hong Kong + service” searches.
SME Website + SEO
A website built free with eligible plans, structured for search and AI from day one.
Social Promotion
Threads conversation campaigns and Xiaohongshu management to build brand presence alongside search.
AI Search Optimization FAQ
Make your brand easier for AI search to understand
Start with brand data, service descriptions and FAQs, then track a fixed question set every month to keep improving how your brand appears in AI search.