Xiaohongshu (RedNote) Marketing:
Be found by locals,
expats and visitors
THOR PR & Marketing provides Xiaohongshu content planning, note writing, image preparation, scheduling, account management and KOC / creator seeding for Hong Kong brands, with store visits and content shoots arranged as needed. From business account setup to a monthly performance log, we help your brand reach the right audience.
Three audiences Xiaohongshu marketing reaches
In Hong Kong, Xiaohongshu is no longer just a channel for mainland tourists. We plan content separately for locals, mainland expats and visitors based on who your customers actually are.
Hong Kong locals
More Hong Kong users now search Xiaohongshu for restaurants, beauty, family and everyday purchases. Local brands can reach them with Traditional Chinese content set in Hong Kong contexts.
Mainland expats in Hong Kong
People from the mainland who work or study in Hong Kong rely on Xiaohongshu to find local services. They spend well, yet most agencies only target tourists and rarely create content for this group.
Mainland visitors
Travellers search 'location + category + occasion' before they arrive. F&B, retail and street-level shops can get onto their itinerary through notes and store-visit content.
Industries suited to Xiaohongshu seeding and promotion
Business account, account management and KOC seeding services
Every item is listed in the plan and can be purchased separately or combined.
Business account setup & verification
We compile business documents, assist with opening a Xiaohongshu business (professional) account and set up store details, location and contact information.
Account positioning & content planning
Define the account's positioning, content pillars and keywords based on your selling points and audience, with a monthly content calendar.
Note writing & image preparation
Write notes, titles and tags, and prepare product and store images in line with how Xiaohongshu users read and search.
Scheduling & account management
Publish to schedule, handle comments and direct messages, and keep the account active and up to date.
KOC / creator seeding
Match KOCs and creators by category and audience, then coordinate briefs, materials and publishing dates.
Store visits & content shoots
Arrange creators or a shoot team to visit your venue, producing genuine experience content plus reusable photos and video.
Spotlight ads (optional)
Set up feed or search ads on Xiaohongshu's Spotlight platform to boost key notes. Media spend is billed separately.
Collaboration disclosure & compliance
Commercial collaborations are registered and labelled through the platform's Pugongying system, avoiding reach limits from undisclosed or non-compliant activity.
Monthly publishing & performance log
A monthly record of published notes, collaborations, impressions, engagement and search performance to guide the next month's plan.
Account management, material seeding and genuine store visits
The three modes differ in which account publishes, where the content comes from and how it is presented, and each is quoted separately. Content written for the brand or based on supplied materials is never presented as a personal experience.
Account management
Content is published under your business account. We plan, write, publish and handle daily replies. Content speaks from the brand's perspective and is never written as a customer's personal experience.
- Published from the brand account
- Fixed number of notes per month
- Comment and DM handling
Material seeding
KOCs or creators publish on their own accounts using materials and information supplied by the brand. Collaborations are registered and labelled as required by the platform and are not presented as independent customer reviews.
- Creators matched by category
- Brand supplies products and facts
- Collaboration registered and labelled
Genuine store visits
Creators visit your venue in person and document a real experience. Suited to F&B, beauty and physical shops, and can double as a content shoot for reusable brand assets.
- Creator visits in person
- Real experience content
- Can be combined with a shoot
Six steps to Xiaohongshu marketing
Understand your needs
Learn about the brand, target audience (locals, expats or visitors), existing accounts and budget, and agree the service mode.
Account & information setup
Open or tidy up the business account and gather product information, store details and usable assets.
Content planning
Set account positioning, keywords and a monthly calendar, and confirm note directions and the KOC list.
Production & disclosure
Write notes, prepare images, coordinate creators and store visits, and register commercial collaborations with the platform.
Publishing & engagement
Publish to schedule, handle comments and messages, and run Spotlight ads where required.
Review & adjust
Deliver a monthly publishing and performance log and adjust content and collaborations based on the data.
How different industries use Xiaohongshu
Typical arrangements are shown below. Actual content and collaboration formats are planned around each brand's needs.
Building visibility for a new restaurant
Open a business account with location details, publish dish and venue notes monthly, and add creator store visits so locals and visitors searching for restaurants in the district can find it.
Reaching mainland expats for a salon
Introduce treatments and price lists in mixed Simplified and Traditional Chinese, arrange KOC experience posts and manage DM enquiries and bookings.
Seeding after a supermarket listing
Once a product is on supermarket or pharmacy shelves, use notes and KOC content to show where to buy it, paired with in-store promoters to connect online content to offline sales.
Itemised quotes
Buy separately or combine
Xiaohongshu marketing is charged by the actual work involved. Each quote lists the quantity and unit price of every item so you can choose account management, seeding or store visits to suit your budget, or start with a single item.
Spotlight ad spend is paid by the brand directly to the platform; we charge only for setup and management. Scope and payment terms are confirmed in the formal quote and contract.
Request a Xiaohongshu quoteCombine social, search and retail promotion
Social Media Marketing
Facebook, Instagram, Threads and Xiaohongshu planning
Threads Marketing
Topic planning, copywriting and real engagement
Product Listing
Seeding after your product reaches supermarket and pharmacy shelves
Promoter Services
In-store promoters that turn online content into offline sales
Xiaohongshu Marketing FAQ
Want your brand to be found on Xiaohongshu?
Tell us your industry, target audience and budget. We will recommend the right mix of account management, seeding or store visits and provide an itemised quote.