Local SEO & Google Business Profile:
be found first
by customers nearby
When someone searches “café near me”, “Sheung Shui beauty salon” or “Kwun Tong air-con repair”, Google shows the map and Business Profiles before regular websites. THOR helps shops, restaurants, beauty, clinics and service companies set up, claim and optimise Google Business Profile (Google My Business), align company data, build local landing pages and review responses to improve “district + service” visibility.
If your customers are local, you need to show up in local search
If customers search your industry with “district + service” or “near me”, Local SEO applies to you.
Shops & retail stores
When customers search 'near me + product', your Business Profile is the first storefront they see. Complete photos, hours and product categories give you a chance to be chosen.
Food & beverage
Restaurants, cafés and dessert shops depend heavily on map search and reviews. We help organise menu photos, categories and how you respond to reviews.
Beauty & personal care
Salons, nail studios and hairdressers win most customers via 'district + service' searches. Clear service listings and booking links turn views into enquiries.
Clinics & medical services
Dental, physiotherapy and TCM practices are checked on the map, reviews and opening hours before a call. Accurate data is basic trust.
Education centres
Tutorial centres, hobby classes and early-years education are searched by district. Local landing pages plus a Business Profile cover district keywords.
Engineering & on-site services
Air-con, renovation, cleaning and moving businesses can set service areas without a shopfront, so customers in target districts can find them.
What we actually do
Every item is listed in your plan, and the monthly report shows what was completed.
Business Profile set-up, claim & verification
Check for existing, duplicate or unclaimed profiles, complete verification and make sure the company holds management rights.
Category & service settings
Select primary and additional categories and list services, products and price ranges so Google understands exactly what you offer.
Photos & posts
Organise storefront, interior, product and team photos and publish Business Profile posts (offers, new items, events) on a schedule to keep the profile active.
Review response strategy
Set response templates and a process for negative reviews. We help you respond to and encourage genuine customer reviews; we never write or buy reviews.
NAP consistency
Align company name, address and phone across your website, Business Profile, social platforms and directories to reduce Google's doubts about your data.
Local landing pages
Build or optimise pages for key services and districts with LocalBusiness structured data to capture 'district + service' searches.
Map ranking & local search observation
Record monthly where chosen keywords appear in Maps and search results, with observation dates and conditions noted. Not a ranking guarantee.
Monthly report
Report profile views, search sources, direction requests, calls and website clicks, with completed work and next month's plan.
Local SEO can be included in the SEO Essentials plan (from HK$2,500/month, website built free with selected plans, 24-month term) or quoted per project. Scope and payment terms are subject to the formal quotation and contract.
From verifying data to ongoing operation
We confirm the data is accurate and eligible first, then optimise and operate, so work is never wasted on a profile that cannot be displayed.
Verify your details
Confirm company name, address, phone, opening hours and eligibility. Virtual office addresses may not qualify for display on Google Business Profile, so we check first.
Claim & verify the profile
Resolve existing or duplicate profiles, complete verification and hand management rights to the company account.
Optimise the profile
Set categories, services, products, photos, description and booking / WhatsApp links.
Sync website & directories
Align NAP, build local landing pages and structured data, and register on suitable local directories.
Reviews & posts operation
Publish monthly posts, respond to reviews and provide a process to encourage genuine reviews.
Observe & review
Monitor local search and map performance each month and adjust categories, content and landing pages based on data.
How we handle common situations
Typical scenarios below; the actual plan depends on the state of each company’s profile.
Service company: from no profile to searchable
An on-site service company only had a website and no Google Business Profile. We set service areas, services and photos, and aligned contact details across the website and directories so the company started appearing for 'district + service' searches.
Shop: cleaning up duplicates and stale data
After relocating, a retail shop still showed its old address and hours on Maps, and a duplicate profile had been created by someone else. We claimed and merged the profiles, updated the data and added new store photos and product categories.
Restaurant: building a review response workflow
A restaurant had many reviews but had never responded. We set response templates, a negative-review procedure and a way for staff to invite genuine customer reviews, making the profile more complete.
Combine with other search and promotion work
SEO services
Local SEO is one part of a full SEO programme; it works best alongside website optimisation and content.
Learn more →AEO / GEO & AI search optimisation
Clear business data and service descriptions also help your brand be understood in AI search answers.
Learn more →SME website design
No website yet? A website is included free with selected plans, with local landing pages to capture search.
Learn more →Street marketing & Roadshow
Shopfront brands can pair local search with street promotion and mall events to drive footfall online and offline.
Learn more →Local SEO & Google Business Profile FAQ
Want nearby customers to see you first?
Tell us your industry and district on WhatsApp or via the form. We will check your Business Profile status first, then propose a suitable Local SEO arrangement.